Are you need IT Support Engineer? Free Consultant

SmartParcel

  • December 20, 2022
  • 59 Views
Client

SmartParcel

industry

Logistics and Storage

Category

Social Media Management
Web Content Writing

Content Marketing

In the era of digital transformations; the SmartParcel Locker is an express self-service machine Designed to Automate pickup and Delivery of Packages, hence, making logistics one less stress point to the Ease of Doing Business in Nigeria.

SmartParcel provides individuals, businesses, and government organizations with better logistics services prioritizing speed, security, and convenience.

Being a disruptive technology firm playing in a saturated logistics space, SmartParcel has what it takes to stand out from the competition with it’s storage lockers located at different parts of Lagos, to enable convenience, security and speed of delivery.

We collaborated with SmartParcel in managing the complete scope of digital marketing communications. This cuts across email marketing, social media marketing, Search engine optimization, functional graphics and content designs, event photography.

Website Revamp

In coordination with the brand’s development team, we supported in driving an entire website content overhaul, with an approach to using functional keywords and pages.

Content Marketing

We created marketing collateral that delighted across various media; print and digital. We oversaw the entire content planning, distribution, and management process with platform relevance in mind. We grew the Email marketing list and crafted, published and optimized email campaigns.

Results &
Conclusion

With a business-led approach, we were able to integrate all marketing communications into an omni-channel experience.

We supported the brand in finding a definite voice, that the target audience, both corporate and individuals would easily connect with. Social media followers grew by 36% in 90 days. Website visits grew by 122% over the same period.